Many healthcare and life sciences companies genuinely want to be patient-centric some already believe they are. But there's a blind spot built into how most strategy gets made: patients get seen as data points, protocols, and market metrics. Designing strategy from inside a boardroom misses the raw, daily reality of actually living with a diagnosis. I know this gap firsthand. I spent four decades as a patient watching decisions get made in rooms I wasn't in. Decisions about m
12 minutes ago2 min read
"If no one else was telling their story, then maybe I needed to tell mine. And maybe, just maybe, that would give others permission to share theirs too."